Paul Colligan Interviews Anik Singal

Paul: Now, why Anik? Anik is a smart guy, as you're going to realize on this call. And one of the things that Anik has done is Anik has made himself an expert in affiliate management by making himself an expert affiliate marketer. He is the very type of person that every affiliate manager on this call potentially, future or existing would want to have. He knows what makes affiliate management work because as an affiliate marketer he's doing some phenomenal things. He launched a program at the Affiliate Summit earlier in the year that went to great acclaim and it was his first attempt at teaching affiliate managers. And at that event I told Anik, dude you have to make this a home study course for affiliate managers. And he kind of smiled and didn't say anything and I wasn't quite sure why. And lo and behold we do have a home study course and I'll be talking about that a little bit later. Anik, welcome to the call and why don't affiliate managers produce the type of affiliate programs that affiliate drool over that makes the big bucks anymore?

Anik: Paul, thanks again for having me on the show. It's a pleasure. That's a great question. It's almost like the million-dollar question. The simplest answer I can provide for that is just most managers just don't know they should do. It really does come down to as simple as that. You know, OK, I go to company XYZ. I launch a program. I got the tracking technology. I make a few banners and I get my program listed in a few good directories and now I sit and I watch the clock because amazing things will happen, you know, because Paul Colligan says so. Unfortunately it's not quite that simple.

Anik: Now, yes, it's an absolutely amazing channel I'm advertising. It's a great marketing channel. Everyone's who selling a product online should be utilizing it. But although it's simple a channel I'm not saying it's easy. It involves work. Anyone who does pay-per-click marketing or any other form of marketing knows that they spend time watching that campaign, making sure. Sometimes they even get dedicated people to watch that campaign. And that's exactly the same deal as affiliate marketing. I'm so blown away by how many companies will launch a program but never even give a second thought to having dedicated personnel responsible for the success of their affiliate program.