Paul Colligan Interviews Anik Singal

Paul: And that's an interesting angle, because if you know you were going to launch a product, and as long as the product isn't garbage, if you know there is always going to be a certain amount of sales through your affiliates, then you can start to make some plans and do some growth and have some strategy that you couldn't have previously. Want to comment on that?

Anik: Oh, absolutely! You know, one of the things that is so great about this classroom. Well over 70% are run by affiliates. Why do you think I can take seven months of my time and one hundred percent dedicate it to the development of this course? Because I know my affiliates. I can rely on them. Our sales have not for a day decreased. They have actually been increasing. We've been amazed by the fact that even the less attention we pay to it is just seems to go because, well, we do a good job working with our affiliates and we know they're there for us, they're going to continue to promote our services. And that allows me time to grow my business, not just my affiliate business, but to develop new products, it allows me time to work on other marketing channels. It allows me a lot of time because I know what I can expect from my affiliate program, and you know, I don't want to make it sound trivial, it took me over a year of working very hard on that program to get it to that point. But, like you said, it was a year well spent because now I really truly can rely on that program.

Paul: And these new generation affiliates is what makes it happen?

Anik: Yeah, they make a very large chunk of our affiliates, a very large chunk of them. I mean, if I had to put a percentage, I don't know the exact numbers, but I would say that 80% of our affiliates that do very well are new generation affiliates. They don't bring in one hundred sales a day or anything, they consistently bring in a few sales a day. And then of course, well, you know, we'll have our super affiliates who will do a big promotion, or put us in the prime spot of their website for a while, and things of that sort. You know, they may do it or they may not. But the consistent new generation affiliates... I can end the day, check their stats, they do just what they were supposed to do.